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<p><strong>From:</strong> <a href="mailto:trowbridge.rene@yahoo.com">Kevin Barber &#60;trowbridge.rene@yahoo.com&#62; </a> </p>
<p><strong>Message:</strong><br />
Hi Bannongsaischool,</p>
<p>Most business owners pour money into marketing that doesn’t work. They run ads, post on social media, and hope for the best—only to be disappointed by the results. </p>
<p>The problem? They’re relying on vague branding tactics instead of proven strategies.</p>
<p>Dan Kennedy calls this the “ADHD approach to marketing”—jumping from one shiny tactic to another without a clear, measurable plan.</p>
<p>But there’s a better way: Direct-Response Marketing.</p>
<p>This approach focuses on generating real, measurable results, like leads, sales, and conversions. Here’s how you can start applying it today:</p>
<p>Step 1: Speak Directly to Your Audience</p>
<p>One of Dan’s key teachings is this: “If you’re speaking to everyone, you’re speaking to no one.” Direct-response marketing works because it’s personal.</p>
<p>For example:</p>
<p>A company selling weight loss supplements doesn’t just target “everyone who wants to lose weight.” Instead, they target busy moms who want to shed pounds quickly after having kids.</p>
<p>A financial advisor doesn’t market to “everyone interested in saving money.” They craft campaigns for high-income professionals nearing retirement.</p>
<p>Your Action Step: Write down your audience’s specific demographics, challenges, and goals.</p>
<p>Step 2: Use an Irresistible Call-to-Action</p>
<p>Every piece of marketing must tell the audience what to do next. Whether it’s “Download this guide,” “Sign up for a webinar,” or “Call now,” your call-to-action (CTA) should be clear and compelling.</p>
<p>Example 1:<br />
A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—“Call to schedule your free session today!”—resulted in a 200% increase in appointments.</p>
<p>Example 2:<br />
A SaaS company ran ads with the CTA: “Get a 30-day free trial today.” The campaign boosted signups by 35%.</p>
<p>Step 3: Track and Test Everything</p>
<p>One of Dan’s most famous quotes is: “You can’t improve what you don’t measure.” Direct-response marketing relies on tracking every aspect of your campaign.</p>
<p>What’s your click-through rate?<br />
How many leads did you generate?<br />
What’s your cost per acquisition?</p>
<p>Example:<br />
A real estate agent ran Facebook ads targeting first-time homebuyers. By testing different headlines and images, they reduced their cost per lead by 50%.</p>
<p>Tomorrow, we’ll dive into the art of crafting offers your customers can’t refuse.</p>
<p>To your success,<br />
Kevin</p>
<p>Who is Dan Kennedy?<br />
https://books.forbes.com/authors/dan-kennedy/</p>
<p>Unsubscribe:<br />
https://marketersmentor.com/unsubscribe.php?d=bannongsaischool.com</p>


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